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| Getting off the Merry-Go-Round |
| Commentary by John Wendorff |
Chasing down a new client is 12 times more expensive than keeping and developing an existing client—and that's conservative. Yet many real estate agents fixate on finding new prospects. Why? Most agents only focus on transactions, not relationships. They measure the value of each client by the commission being generated by that one transaction. Once the commission check clears the bank, they forget about that client and go chase (or buy) more leads. It's a merry-go-round of chasing, listing, showing, selling, and depositing the check. 'Round and 'round we go, never finding the time or interest to invest in building relationships. It's a tough job, but that's the business, right? ...
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Homeowner associations were created to provide a governing body for residential developments to make decisions regarding upkeep, appearance and finances.
